ICONIC KIWI MENSWEAR

There are not many male garments that are unique to New Zealand and anyway, Kiwi men are not generally into the latest fashion. In fact, one of the world’s top fashion writers, London based Kiwi Tim Blanks has labelled New Zealanders as shabby dressers. Shorts and t-shirts are the standard summer uniform for the majority of New Zealand men. I spent a number of years living in London and New York and was always impressed with the snappy dressing of the average male in those cities. Being historically a rural based society, New Zealand men were not encouraged to dress up. It was all about comfort, not looks. However, things are changing as the country becomes overwhelmingly urban with Auckland’s cosmopolitan population pushing 1.7 million. read more